Rooftop bistro to catch rocket launches, spectacular stage for musical performances, chef-prepared meals served in an upscale restaurant overlooking the water, 24/7 dining options, concierge service upstairs, a living room on the ground floor with a view of the water.
Sounds like a nice five star hotel, doesn’t it?
It is indeed a seaside resort, but where the holidays do not stop, as long as you are old enough to enjoy them.
The features are part of the new seven-story Atlantis Senior Tower at Chateau Madeleine, a Suntree assisted living and memory care community that typifies amenities that the burgeoning residential housing industry elderly integrates into its facilities.
However, unlike most traditional resorts, Chateau Madeleine is located within walking distance of the 25-plus acre medical town of Brevard, home to the Suntree Internal Medicine Center and Viera Diagnostic Center, and five minutes from Viera Hospital and the range of medical offices at Spyglass. The hill road.
The combination of amenities and accessibility to health care reflects an important trend in the booming senior housing market.
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According to Senior Housing News’ 2022 Industry Trends Report, “a growing number of senior living providers have found ways to bring primary care services to communities.”
Château Madeleine accomplishes this by being next to health care.
“Château Madeleine was built from the start as part of Brevard Medical City,” said Eric Hardoon, Administrator and Executive Director.
Truth be told, the facility had an edge in medical connectivity from the start, as it, along with Brevard Medical City, is the brainchild of the Hardoon family, led by internal medicine specialist Dr. Abe Hardoon.
The elder Hardoon is not the only doctor in the family. His son Scott practices with him at Brevard Medical City, as does his nephew Gary. Son Eric brings a wealth of development and hospitality industry experience, including Walt Disney World Swan & Dolphin and Marriott World Center in Orlando.
The marriage of hospitality and accessible health care seems to be working well, as the facility has a waiting list.
“Put residents in a resort-style hotel, mix it with excellent healthcare, and pamper them with immaculate hospitality, great food and entertainment like no other community offering in Brevard,” said Eric Hardoon, who developed both Brevard Medical City and Château Madeleine.
When selecting its catering team, Hardoon opted for a staff strongly oriented towards the hotel and resort industry.
“I think of Chateau Madeleine as a land cruise,” Hardoon said.
Dr. Abe Hardoon’s mother, Madeleine, was the inspiration for the establishment. She and her husband, Eliahou, wanted to age in place in style, but couldn’t take advantage of the facility her family envisioned. Madeleine died before the inauguration of Château Madeleine and her husband of almost 65 years followed her a few months later.
The property’s motto, “let our family pamper you in style,” resonates with residents like Chuck Manning.
“Having Chateau Madeleine located in Suntree makes it very convenient and close to my doctors,” said Manning, one of the first residents of Chateau Madeleine when the resort opened in late 2019.
The fact that the facility is located in Manning’s old playground was a bonus.
“It kept me in the neighborhood.”
With 10,000 baby boomers turning 65 every day, by 2030 seniors will make up 20% of the population, according to the US Census Bureau, fueling demand for seniors’ communities. The bar will be raised with providers such as Chateau Madeleine tempting with prime locations, convenient healthcare and enhanced hospitality services.
High-rise projects such as the Atlantis Senior Tower are expected to be part of the trend as developers seek to make the best use of a shrinking inventory of available land. The liftoff of the Atlantis tower, which takes its name from the space shuttle, took place on March 23. Completion is scheduled for the end of 2023.
The building will add 90,000 square feet and 80 additional units to the community, which is currently at full capacity with its existing 69,000 square feet. The rooftop Rocket Launch Bar & Bistro will provide residents with a restaurant with full liquor bar and an observation deck to view rocket launches.
A heated pool, in-ground lounge bar, glass-enclosed 260-seat dining room, stage, Tesla charging stations, sundries store, and suites for out-of-town friends and family are among the amenities, not to mention putting green, stocked lake for fishing, fire pit and built-in BBQ area.
A tram takes residents and guests throughout the complex, which also includes shops and restaurants, should they wish to dine out.
For founding resident Anna Maria Shipman, being able to hop on the Chateau Madeleine tram 100 meters to visit her doctor sealed the deal for her move.
“Having lived in Suntree for 30 years, it was important to stay in familiar places and with my doctors,” she said.
“I also love being so close to all the shops and restaurants in and around Brevard Medical City.”