Island tour

Influential Indian Celebrities Tour Sri Lanka with Cinnamon Hotels & Resorts

Indian Celebrity Influencers at Cinnamon Bentota Beach

Telugu actress Ruhani Sharma planting a sapling at the Cinnamon Rainforest Restoration Project site, with Chief Naturalist Vimukthi Weeratunga, Cinnamon Nature Trails

Telugu actress Ruhani Sharma planting a sapling at the Cinnamon Rainforest Restoration Project site, with Chief Naturalist Vimukthi Weeratunga, Cinnamon Nature Trails

Faaya Hundal, digital designer in India enjoying her organized stay at Cinnamon Bentota Beach

Faaya Hundal, digital designer in India enjoying her organized stay at Cinnamon Bentota Beach

Cinnamon Hotels & Resorts welcomes travel and lifestyle influencers, content creators and actresses as part of destination promotion campaign for Sri Lanka

SRI LANKA, April 9, 2022 /EINPresswire.com/ — Committed to playing an instrumental role in attracting global travelers to experience Sri Lanka, Cinnamon Hotels & Resorts has hosted high-end travel and lifestyle influencers , content creators and actresses from North and South India as part of a destination promotion campaign to position Sri Lanka as an attractive travel destination for a wider Indian market.

Since Sri Lanka opened its borders to tourists late last year, an influx of Indian tourists has led to the resumption of tourism on the island – and India remains the main source market for tourism in Sri Lanka. . This campaign, which was run in partnership with Sri Lankan Airlines and Walkers Tours, envisions working on individual destination campaigns in a broad market targeting both North and South India, through high influence platforms. widely followed by these popular travel and lifestyle influencers.

The group of influencers were hosted for an organized trip to Sri Lanka to experience the unique offerings of Sri Lanka. The group of North Indian influencers included 10 of India’s most popular travel and content creators, who stayed at Cinnamon Bentota Beach, promoting the luxury resort to their audience. These influencers wield considerable influence over travel destination choices among their followers and this initiative is expected to further boost Indian tourist arrivals to Sri Lanka. These influencers include Shruti Sinha, Nitibaha Kaul, Mehak Ghaii, Avantika Hundal, Faarya Hundal, Mohit Hiranandani, Steffi Kingham, Sukhmani Gambhir Gurleen Gambhir and Nikita Bhamidipati – with a collective of over 5 million people on Instagram. These top influencers were treated to Cinnamon Bentota Beach’s luxurious hospitality, iconic dining experiences, and distinctive art and architecture.

Dileep Mudadeniya, Vice President of Marketing and Events at Cinnamon Hotels & Resorts, added, “We are delighted to partner with Sri Lankan Airlines and Walkers Tours in this initiative to bring influencers from both North and South India to discover Sri Lanka. This initiative has been a huge success and will have a positive impact on the revival of Sri Lanka. Partnerships like this with major industry players are helping to promote Sri Lanka’s positive positioning as a destination in India’s key conversion market, as well as driving the tourism recovery.

To ensure that the influencers have a reach across India, a familiarization tour for the 6 most popular Indian and Telugu actresses was also organized at Cinnamon Bentota Beach. These celebrities generated a mammoth amount of destination content and described the property as the perfect location for a popular calendar shoot – ‘My South Diva’

Several actresses such as Ruhani Sharma, Avika Gor, Milind Chandwani, Gehna Sippy, Tanya Hope and Apoorva bin Srinivasan from the group visited the Cinnamon Rainforest Restoration Project site near Sinharaja Rainforest and planted trees as part of a conservation initiative with Cinnamon Hotels & Resorts. . The notable project aims to restore a degraded 50-acre plot, as part of an enduring commitment to re-vegetate the area.

Sri Lanka is an attractive short-haul destination for Indians as it is easily accessible via direct flights as well as a range of luxury hotels and experiences that cover a wide spectrum, thereby promoting the country to North and South Indians as an ideal travel destination. . This initiative demonstrates that despite the current economic conditions in Sri Lanka, it has had no impact on tourists, as Sri Lanka remains safe and welcoming.

Cinnamon Hotels & Resorts – Reservations Team
Cinnamon Hotels and Resorts
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