Azerion partners with ITV Studios’ Love Island to create a social experience in Hotel Hideaway, unlocking opportunities for brands and gamers
Amsterdam, Netherlands – August 29, 2022 – Azerionthe digital entertainment and media platform, announced the results of its first branded virtual hangout at the Hideaway Hotel for the island of love and ITV Studios, creating higher user engagement than any other venue since its launch eleven weeks ago. Following the immediate success of the partnership, Azerion and ITV Studios continue to deliver new experiences for players and launch the first in a series of monthly World of Love Island quizzes.
In the first 15 hours of the brand room launch, 135,000 items were sold. This figure rose to 545,000 after 30 days, with blue and pink caps being the most popular items. This surpassed previous campaigns running on Hotel Hideaway, which saw an average of 75,000 items sold in the first 15 hours and 360,000 after the first 30 days. The brand room attracted 3 million visits in 30 days with an average of 46,000 daily visitors spending an average of 52 minutes in total over the period.
With the the island of love the season is coming to an end, as the UK reunion took place on August 7th and the US season ends on August 28th, Azerion in partnership with ITV Studios will be rolling out new features.
Relive the magic of Love Island with the World of Love Island Quiz in Hotel Hideaway!
Azerion and ITV Studios are delighted to announce the first of a monthly World of the island of love quiz series hosted in Hotel refuge September 1, as part of their global digital content partnership. Players can now join other beach-ready avatars in the the island of love Villa as they are shown iconic images of the island of love shows from around the world to test their knowledge.
With the new immersive World of Love Island quiz experience, players must answer questions such as: What happens next? What color was he wearing swim shorts? What country is this islander from? The game works by stepping on platforms A, B and C until the platform with the correct answer lights up. With three rounds, each containing five questions, broadcast four times a day (to cover all time zones), players will never fail to prove who is the greatest the island of love expert around; with all attendees receiving an exclusive pin to show off. A special release of new clothing and furni, as well as the expansion of the existing Love Island room in the world of the island of love will guarantee to maintain the summer atmosphere.
Kim Dingler, CCO, Global Entertainment at ITV Studios, comments: “the island of love has such a loyal and engaged fan base, bringing the show to Hotel Hideaway, players feel actively involved as they experience the life of an islander in the the island of love Villa.”
Jurriaan van Teunenbroek, VP Games and Content at Azerion, comments: “The the island of love experience in Hotel Hideaway has been such a success, showcasing the many opportunities for brands to engage with consumers organically. This partnership demonstrates the opportunities of in-game advertising and branding, capturing the attention of millions of actively engaged audiences and pairing it with a successful TV show to increase cross-marketing strategies.
About the Hideaway Hotel
With over 17.5 million registered users, Azerion’s Hotel Hideaway is a 3D social virtual community full of opportunities to meet new people and make new friends. The hotel is a living, vibrant world filled to the brim with social adventures and fun activities! Dress to impress and stand out from the crowd with an abundance of stylish clothing, merchandise and accessories. Personalize your room with a variety of furniture and decorations. Learn secret gestures and dance moves, then party until dawn in unique public rooms. No matter what you like to do, Hotel Hideaway is the place to be. There’s plenty to have fun with and secrets to discover, so get going and make sure the other guests recognize your name!
About ITV Studios
ITV Studios is a creator, producer and distributor of world-renowned programs and formats that people can’t get enough of. Connecting millions of people every day and shaping and reflecting the world they live in, ITV Studios is more than television. Its Brand & Licensing department is responsible for all global business activities, including sponsorship, brand licensing, consumer products, games and live events. It represents a diverse portfolio including scripted and unscripted content, game shows and children’s titles, which offers a wide range of business opportunities. Brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity…Get Me Out of Here!, The Chase, Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds, Space: 1999, The Prisoner, etc. . .
Azerion is a fast-growing media and digital entertainment platform. As a content, technology and data-driven company, Azerion serves consumers, digital publishers, advertisers and game creators worldwide. Azerion’s integrated platform provides technology solutions to automate the buying and selling of digital advertising for media buyers and sellers, supported by sales and campaign management teams. Using our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people around the world who play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and stimulate e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands, and is a publicly traded company listed on Euronext Amsterdam.
For more information visit: www.azerion.com