The PGA Tour Tournament of Champions, held in January at Plantation Course in Kapalua, Maui, has secured Sentry Insurance as title sponsor through 2035. The company began its title sponsorship of the prestigious golf tournament in 2018.
The Sentry Tournament of Champions will kick off the 2023 portion of the PGA Tour season from January 2-8 at Plantation Course. The purse is $15 million, up from $8.2 million in 2022. The event will begin in 2024 when the TOUR transitions to a one-calendar-year season.
“Today’s announcement of support through 2035 further reinforces Sentry Insurance’s tremendous efforts to improve this event since 2018,” said PGA Tour Commissioner Jay Monahan. “Kicking off the PGA Tour season at the Sentry Tournament of Champions from 2024 will elevate the event even further as the golf world will be squarely focused on Maui that week.”
The Sentry Tournament of Champions field includes all winners of official PGA TOUR events from the previous calendar year. Beginning in 2023, it will also include the top 30 players from the FedExCup Playoffs points list who qualify for the Tour Championship in recognition of the outstanding performances required throughout the FedExCup season to qualify for East. Lake.
The Sentry Tournament of Champions joins a shortlist of events at which the top 30 players who qualify for the Tour Championship get byes to play, including the Masters Tournament, PGA Championship, US Open, Genesis Scottish Open and the Open Championship.
Scott Stallings, Cameron Young, Collin Morikawa, Corey Conners, Brian Harman, Sahith Theegala, Adam Scott and Aaron Wise will be byes for the 2023 tournament due to the new criteria.
The initial deal in 2018 represented the first major sports sponsorship for Sentry, one of the largest business-focused mutual insurance companies in the United States. The company has been involved in golf since 1982, when it built SentryWorld, Wisconsin’s first destination golf center, at its Stevens Point headquarters. SentryWorld hosted the 2019 U.S. Junior Women’s Championship and will be the site of the U.S. Senior Open in 2023.
“One of the smartest decisions we’ve ever made was to align with the PGA Tour,” said Pete McPartland, Sentry Chairman, President and CEO. “It’s been a great relationship – a relationship that has helped us connect with our customers and other business decision makers who watch and play the game. We’ve put together something very special with the Sentry Tournament of Champions, and we are excited for what the future holds for both the PGA Tour and our event. We will continue to work with the Tour to elevate our championship in a way that benefits the game and the island of Maui, whether we consider it our second home.
Since becoming title sponsor, Sentry has fully engaged the Maui community and extended its community reach far beyond tournament week. This includes creating a scholarship program for Maui public school graduates; providing support to Maui United Way for COVID-19 pandemic relief efforts and to help address child hunger in Maui County; and spearheading an initiative that connects similar organizations on Maui and Stevens Point in community service, arts, education and agriculture to exchange ideas and best practices for the benefit of two communities.
“We have tremendous support from the community, fans and The Plantation Course, as well as an incredible title sponsor who strives to help this event grow every year,” said Max Novena, Executive Director of the Sentry Tournament of Champions. “We appreciate the great partnership with Sentry and are confident that the best is yet to come. beginnings.
“We believe in having a purpose in what we do, and we have made it a priority to spend a lot of time on the island building relationships with community leaders and organizations,” said Stephanie Smith, brand and marketing manager at Sentry. “Together with the PGA Tour, we have built great momentum over the past five years and together we are committed to making a positive, long-term, year-round impact on the Maui community.”
The Sentry Tournament of Champions has a rich history of champions. Members of the World Golf Hall of Fame to modern stars have been the last four winners: reigning champion Cameron Smith, Harris English (2021), two-time champion Justin Thomas (2020, 2017) and Xander Schauffele (2019).